Reward and Reminder

Retail Compliance Program: “Reward and Reminder”

The Alcohol Reward and Reminder Program is an evidenced-based program developed to educate and/or reward local businesses for their efforts to keep alcohol out of the hands of minors. Here’s how the program works:

  • Local retailers will be visited at least once a year by a team made up of a trained adult surveyor and a trained 21-year-old who looks underage.
  • The 21-year-old will attempt to purchase alcohol without any proof of age while the surveyor observes nearby.
  • If the clerk refuses the sale for not having any proof of age or any reason, the 21-year-old will leave the store and the surveyor will step forward and thank the clerk for checking ID’s and not selling alcohol to kids. The clerk will be given a Reward Card to fill out and mail in for a chance to win a $100 gift card drawn quarterly.

If the clerk does not ask for proper ID and appears willing to make a sale, the 21-year-old will NOT purchase alcohol but instead leave the store.