Red Ribbon Drug Awareness
Every October is set aside for drug awareness in the schools. The week of October 23-31 is designated as Red Ribbon Week but awareness activities occur throughout the month. BAD provides campaign materials to local schools in order to promote the drug prevention messages.
The first Red Ribbon Week was initiated in 1985 in response to the murder of DEA Agent Enrique Camarena. Angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction caused by drugs in America. Red Ribbon Week continues to serve as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Visit www.redribbon.org for more information.